Pete Spande is the chief revenue officer of Insider Inc, a parent company of Business Insider and news site INSIDER. He is responsible for generating the revenue needed to grow the ever-changing newsroom, and drive the customer experience of its global publications which reach an audience of more than 375 million. In this in-depth conversation, he describes how publishers must embrace e-commerce, subscriptions and partnerships to survive in these testing times, argues businesses should feel “energised” by the demand to innovate and remain competitive, and explains how brands are changing the way they use storytelling to engage consumers through digital content.
