Oren Aviv was most recently the President of the Motion Picture Group and Chief Content Officer at STX Entertainment. Previously the chief creative officer at Walt Disney Studios, he was responsible for overseeing all aspects of live-action film development on hundreds of movies for almost two decades. Prior to this, he designed marketing campaigns and launched film franchises for 20th Century Fox studios, including X-Men and Rise of the Planet of the Apes. In this in-depth conversation, Oren describes the details that went into creating the vision for Tim Burton’s Alice in Wonderland, argues that the growing number of streaming services are increasing pressure on the film industry, and reveals how he helped establish STX entertainment, a global media company which specialises in end-to-end production of film, television, digital and VR content.