Ken Daly is the chief executive of JML Group. Joining the company in 1994 when there were just four employees, he has grown the business to 250 employees and expanded into more than 50 countries. Originally selling consumer products through live demonstrations in department stores, JML has evolved to sell DIY, homeware and beauty products through TV shopping and online platforms. Promoted to CEO in 2012, Ken has led the company to become a household name with an annual turnover of £100 million. In this in-depth conversation, Ken describes how he steered the company to infiltrate global e-commerce platforms such as Amazon and eBay, discusses how TV advertising has helped to double the size of the business, and reveals that he will be featuring on Channel 4’s ‘Buy It Now’ entertainment show celebrating British innovation and inventions.
