Dominic Edmunds is the founder and CEO of SaleCycle. He launched the business in 2009 after he invented a digital toolkit which enabled online retailers to recover lost sales from abandoned baskets. Today, the business has more than 500 international clients and an annual revenue of $20 million, and has featured in the FT’s list of fastest growing companies in Europe. In this in-depth interview, Dominic explains the complexity of tracking customer behaviour to capture sales, discusses the intricacies of recruiting, managing and motivating employees, and offers his tips for avoiding “falling down the rabbit hole” when making business decisions.
