Dave Balter is a serial entrepreneur based in Boston, Massachusetts. He is a pioneer in the new ‘deathtech’ space, and his new app ‘Mylestoned’ is aimed at revolutionising the remembrance of loved ones online. In this in-depth interview, Dave makes his case that Facebook ‘is for the living’, Twitter ‘is for news’, Instagram ‘for pictures’ – and his app ‘is for the lost’. He reveals his belief that sheer obsession is the secret to his business success, and shares candid advice about maintaining team morale through difficult times.