Dan Rutstein is president of Laduma. The company helps global brands such as HSBC, NFL and Samsung to incorporate VR technology and provide opportunities for growth.
A former journalist, he also spent 12 years as a diplomat for the department of international trade promoting British businesses on the US west coast, which is where he is now based. He joined the company in 2018, and is responsible for leading global growth.
In this in-depth conversation, Dan discusses how virtual reality has progressed from headsets and gaming to training heart surgeons, describes how working for the government has taught him significant life skills from leadership to value for money, and argues that building business relationships in America is easier with the “gravitas” that comes with a British accent.
