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About:

Based in Rotherham in the North of England, Dannii is the owner of Yella Brick Road—a high street and online retailer of women’s alternative fashion. She is a passionate advocate of independent retail and particularly town-center bricks and mortar. In 2022 she opened Over the Rainbow café-bar and in 2023 will be expanding the Yella Brick Road brand into new cities, with a Sheffield shop opening in March and others to follow.


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