Chris Donnelly is the founder and chief executive of Verb Brands. Founded in 2013, the luxury digital agency specialises in creating marketing strategies for companies including Jimmy Choo, Claridges and Alexa Chung. The company now boasts a team of over 60 people and works with brands internationally across fashion, hospitality and lifestyle. In this in-depth conversation, Chris reflects on his career journey so far, with a family of entrepreneurs and starting his first business at 13 to launching Verb Brands at 21 which has become has become “one of the leading agencies for luxury brands;” discusses how he became a leading expert in the luxury Chinese consumer industry, and why being aware of the cultural differences is key; and shares the launch of his new business, Lottie – helping the elderly find their perfect care home, a business he hopes will drive success and social change.
