Jim Louderback is general manager of VidCon.
Starting in 2010, the multi-genre online video tech conference has become the world’s largest celebration of digital creators and online video.
Joining the team in 2014 as editorial director of the industry track, he took over as chief executive three years later and led VidCon’s sale to Viacom in 2018.
In this in-depth conversation, Jim reflects on starting his career by building computer systems for big companies, and shares the story of how he “fell into media accidentally;” discusses being CEO of Revision3 and what the motivation was for Discovery to acquire the channel in 2012; and explains his plans to expand VidCon’s reach by making their events global.
