Tim Hassett is the chief executive of integrated agency group UNLIMITED. Appointed to the role in 2019, the group leverages their “Human Understanding Lab,” which uses behaviour-led insights to evaluate how humans interpret, perceive and feel the world around them to create business advantage for clients. Prior to this, he held senior leadership positions at Procter & Gamble, Kellogg’s and Campbells & Beam Suntory. In this in-depth conversation, Tim discusses UNLIMITED and their “secret sauce” – the lab that provides insightful and meaningful data for their clients, a proposition that helps them stand out in a busy market; he shares his expertise and advice to young people starting out, the importance of investing in yourself and “being naturally inquisitive;” and discusses the UK and US’s handling of the pandemic.
