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Samantha Meredith

Practice Director, businessfourzero

Apr 7, 2021


New Thinking Leaders podcast

Streaming on:

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Samantha Meredith is Practice Director at businessfourzero. Founded in 2015, the transformation company focuses on people driven change and specialises in five key areas – purpose, strategy, leadership, engagement and culture.

Appointed in 2020, she began her career working in sales and customer insight at Heinz before moving to the award-winning consultancy, Moorhouse, where she set up and ran the People & HR consultancy practice. In this in-depth conversation, Samantha discusses her career to date and how her interest in problem solving and how people are motivated led her into HR consultancy.

She also shares her experience supercharging culture, leaders and teams by tapping into both rational and emotional commitment, and linking people change to the commercial goals of the organisation; and explores the enormous impact COVID-19 has had on business, with working from home being the norm and what this means for the future of work.



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